Advertising Creature | Jonas Braoudé & Tom Benard
Several months ago, designlevelzero featured Theo Jansen’s Standbeest (link
Today I’ve come up with another extraordinary piece of work:
“Advertizing creature is speculating about the condition of our next future, where machines will be part of our everyday life, as a full member of our society. Some machines will invest the most important productive spheres (such as medical, architectural and industrial) as well as the public space. Then, over the wide range of futuristic creatures will emmerge a new category of subversive machines.
In the ruthless advertizing battle between the gigantic institutions (such as coca-cola, google) a little, durty, cheap DIY-like creature is diffusing advertizng over the building facades which progressively sature the public space of publicity of all kinds. As cockroaches survuves in cities, the adverizing creature feel the danger, run away when it is necessary and project ads whenever it has the opportunity. The advertizing creatures are easily hackable from internet or directly from the street provided that your able to time it.
From a technical point of view, the creature is composed of a simple leg mechanic inspired by the Theo Jansen one. The legs runs with a basic wiper engine. The hanging abdomen support all the batteries as well as the rotation mecanism. The head on the upper part of the abdomen carry, in one hand, the projector, which feature as the single eye of the creature, and, in an other hand, the mecanic of the ventilation system inspired from fishes bronchias.
All the construction pieces are available on internet customizable. Then, you just need to cut them out using a laser cut machine and piece it together. The aesthetic of the creature has been elaborated over the will to give it a specific identity by mixing both mystical and animal references in order emphasize the wildness of the townscape.”